Customer based brand equity: evidence from the hotel industry

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Kayaman, Rüçhan; Araslı, Hüseyin;
  • Publisher: Emerald Group Publishing
  • Related identifiers: doi: 10.1108/09604520710720692
  • Subject: Brand loyalty, Turkey, Brand awareness | Brand equity, Brand image, Hotels, Cyprus | Customer relations, Quality of service, Studies, Hotels & motels
    acm: ComputerApplications_GENERAL | ComputingMilieux_MISCELLANEOUS

The paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and improve the conceptualization of customer-based hotel brand equity. The paper is based on the recommenda... View more
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