publication . Article . Other literature type . 2007

Customer based brand equity: evidence from the hotel industry

Kayaman, Rüçhan; Arasli, Huseyin;
Restricted English
  • Published: 30 Jan 2007
  • Publisher: Emerald Group Publishing
  • Country: Cyprus
Abstract
<jats:sec><jats:title content-type="abstract-heading">Purpose</jats:title><jats:p>The paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and improve the conceptualization of customer‐based hotel brand equity.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Design/methodology/approach</jats:title><jats:p>The paper is based on the recommendations of previous studies, the scale constructed to measure consumer‐based brand equity included brand awareness, brand loyalty, perceived quality and brand image. The present study used a sample o...
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Subjects
free text keywords: Brand equity, Brand image, Hotels, Cyprus, Brand loyalty, Turkey, Brand awareness, Customer relations, Quality of service, Studies, Hotels & motels, Strategy and Management, Advertising, Brand equity, Hotel industry, Business, Brand management, business.industry, Accommodation, Brand extension, Brand loyalty, Brand awareness, Conceptualization, Marketing
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