publication . Doctoral thesis . 2012

Destination Brand Equity, Satisfaction And Revisit Intention: An Application In TRNC As a Tourism Destination

Sarvari, Neda Gholizadeh;
Open Access English
  • Published: 01 Jan 2012
  • Publisher: Eastern Mediterranean University (EMU)
  • Country: Cyprus
Abstract
ABSTRACT: This study revisits the previous studies carried out by several researchers on Customer – Based Brand Equity with an intension to further investigate the applications and testing of the Customer-Based Brand Equity (CBBE) model in relation to destination branding. The study specifically examines the effects of Brand Equity Dimensions (Brand Awareness, Brand Loyalty, Brand Value, Brand Quality and Brand Image) on Tourists Satisfaction and ultimately on Future Behaviours that result in revisit of the destination. The study proposes a conceptual model whereby the data collected from the Turkish visitors is empirically verified and tested for an emerging Me...
Subjects
free text keywords: Tourism, Brand Name Products - Tourism - Cyprus, North, Customer Based Brand Equity (CBBE) - Destination Brand Equity - Brand Equity Dimensions - Customer Satisfaction - Future Behaviour - Revisit Intent
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