eWOM, Revisit Intention, Destination Trust and Gender

Article English OPEN
Abubakar, Abubakar Mohammed; Ilkan, Mustafa; Al-Tal, Raad Meshall; Eluwole, Kayode;
  • Publisher: Elsevier
  • Subject: eWOM, Destination trust, intention to revisit, gender

This article investigates the impact of eWOM on intention to revisit and destination trust, and the moderating role of gender in medical tourism industry. Result from structural equation modeling (n=240) suggests the following: (1) that eWOM influences intention to revi... View more
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