Decisions about design and selection of marketing channels

Article OPEN
Jovanov, Tamara; Temjanovski, Riste;
(2016)
  • Publisher: Macedonian Marketing Association - Marketing, Skopje
  • Subject: Economics and business

The significance of the distribution strategy stems from its participation in the costs included in the price, the conditioning of the information in the promotional message, the connection with the desired market position of ... View more
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