Marketing strategy to differentiate the offer

Article OPEN
Miceski, Trajko ; Pasovska, Silvana (2013)
  • Publisher: Institute of management Bitola, Business Аcademy Smilevski - Skopje, Bulent Ecevit University Turkey
  • Subject: Economics and business

The marketing strategy for differentiation of the offers is important and accepted strategy especially by the bigger legal entities. The differentiation of the offers leads to bigger profit and bigger profitability in operation, through targeting of the demand towards t... View more
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