publication . Thesis . 2014

Simplifying decision making: a practical framework

Chaudhry, Muhammad Shirjeel Riaz; Sidek, Mohmad Safhree;
Open Access
  • Published: 01 Jun 2014
  • Publisher: Monterey, California: Naval Postgraduate School
This thesis proposes a decision-making model based on PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) analysis, AHP (Analytical Hierarchical Process), and game theory. The case study used to demonstrate the concept is a 2013 Malaysian crisis wherein foreign intruders occupied a village in Sabah state. The Malaysian government, ultimately, launched a military operation to clear the area. The focus of our study is the decision-making processes of the two rational actors in this case—the Malaysian Prime Minister and the Sultan of Sulu. Game theory and AHP provided structured framework for investigation, particularly in subjective asses...
free text keywords: Decision making, PESTEL, Political, Economy, Social, Technology, Environmental, Legal, AHP, quantitative, decision criteria, pair wise preference, Game Theory, payoff, arbitration, Sabah standoff, Malaysia, Sulu, Tausug, Suluk, Sultanate of Sulu and North Borneo, Kiram, non-state actor, Malaysian Prime Minister, Najib Addul Razak, Malaysian Armed Forces, General election, Philippines.
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