Knowledge Sharing Among Tourists via Social Media:A Comparison Between Facebook and TripAdvisor

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Okazaki Ono, Shintaro; Andreu, Luisa; Campo, Sara;

This paper examines tourists’ knowledge sharing behavior in social media. Based on social capital theory, we aim to examine the effects of three dimensions of social capital—structural (social interaction ties), cognitive (shared vision), and relational (trust)—for two ... View more
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