publication . Article . 2008

The specific features of marketing channel design

Gudonavičienė, Rasa; Alijošienė, Rasa;
Open Access English
  • Published: 01 Jan 2008 Journal: Inžinerinė ekonomika, volume 2,008, issue 1 (56), pages 74-83 (issn: 1392-2785, Copyright policy)
Abstract
[…] Distribution as one of four elements of marketing complex is inseparable part of marketing decisions, which involves all the decisions about distribution of products to the end user. […] Every enterprise that acts at the conditions of market economy pays a big attention to organization and optimisation of the process of product distribution to the end user. The production performance, success of sales programme and position of the enterprise in the target market depends on product realization. Often the competitive advantage of the enterprise determines the future success in the market. This article reveals various models of marketing channel formation, anal...
Subjects
free text keywords: Lithuania ; marketing channels ; distribution
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