The specific features of marketing channel design
Gudonavičienė, Rasa; Alijošienė, Rasa;
- Journal: Inžinerinė ekonomika,volume 2,008,issue 1 (56),pages74-83 (issn: 1392-2785)
- Publisher copyright policies & self-archiving
- Subject: Lithuania ; marketing channels ; distribution
[…] Distribution as one of four elements of marketing complex is inseparable part of marketing decisions, which involves all the decisions about distribution of products to the end user. […] Every enterprise that acts at the conditions of market economy pays a big atten... View more
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