publication . Article . 2008

Tarpkultūrinės dimensijos : organizacijos kultūra įmonėje Philip Morris, Lietuva

Grundey, Dainora;
Open Access English
  • Published: 01 Jan 2008 Journal: Transformations in business & economics, volume 2,008, pages 47-65 (issn: 1648-4460, Copyright policy)
Business globalization raised the new priorities for cross-cultural management theory and practice. The goal of this article is according to cross-cultural management and organizational culture theories to propose a new model of organizational culture with cross-cultural dimensions. The objectives of the paper are as follows: a) to disclose the essence of cross-cultural management and organizational culture; b) to carry out the empirical research of organizational culture in a selected Lithuanian company under the G. Hofstede's methodology; c) to propose a model of organizational culture, which is based on cross-cultural management principles
free text keywords: Lithuania ; Cross-cultural management ; G. Hofstede's cultural dimensions ; G.Hofstede's cultural dimensions ; Organizational culture ; Philip Morris Lietuva
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