Klientų išlaikymas per tiekėjų-organizacijų-klientų ryšių valdymą

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Žvirelienė, Renata; Bučiūnienė, Ilona; Škudienė, Vida; Sakalas, Algimantas;
  • Journal: Transformations in business & economics, volume 2,009, pages 137-151 (issn: 1648-4460)
  • Publisher copyright policies & self-archiving
  • Subject: Lithuania ; relationship marketing ; vehiles trading industry ; internal organizational relationship ; relationship with suppliers ; relationship with customers ; customer retention

The research objective was to assess the relationship marketing outputs' (internal relationship, relationship with customer, relationship with supplier) interrelationship and their relationship with customers' retention. The internal and external relationship dimensions... View more
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