publication . Article . 2008

Rinkodaros specifika aukštojo mokslo sistemoje

Motekaitienė, Aistė; Juščius, Vytautas;
Open Access English
  • Published: 01 Jan 2008 Journal: Socialiniai tyrimai, volume 2,008, issue 2 (12), pages 97-103 (issn: 1392-3110, Copyright policy)
The paper presents evaluation the possibilities and effectiveness of applying marketing principles in a higher education context. By comparing business and higher education marketing we can draw one clear conclusion: in both sectors the marketing processes can only be evaluated according to how successfully consumer needs are perceived and fullfilled with the help ofthe marketing mix. Higher educational institutions must develop a different marketing mix so they could satisfy the different needs of their target markets. Commitment to consumer satisfaction must be grounded on understanding ofthe three main elements: consumer, competition and the market itself In ...
free text keywords: Lithuania ; Marketing ; Relationship marketing ; Higher education
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