Export pricing objectives and factors influencing them

Article English OPEN
Snieškienė, Gabrielė; Pridotkienė, Jūratė;
(2010)
  • Journal: Ekonomika ir vadyba,volume 2,010,issue 15,pages248-254 (issn: 1822-6515)
  • Publisher copyright policies & self-archiving
  • Subject: Lithuania ; Export pricing strategy ; Pricing objectives ; External factors ; Internal factors
    acm: TheoryofComputation_GENERAL | TheoryofComputation_MISCELLANEOUS

Pricing is recognized as one of the most important tools to achieve a successful export operation. The starting point in every pricing effort is the process of creating pricing objectives. Pricing objectives are the strategic and economic goals desired by management in ... View more
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