Advertising and news management in media organisations aspect of advertisers' influence on news content
(issn: 1392-3137, vol:
Lithuania ; media ; media organization ; advertising income ; advertisers ; news content ; influence
The aim of the article is to analyze display of financial and organizational aspects of advertisers’ influence on news’ content. Main points of analysis are: advertising influence on concentration of media organizations, convergence of advertising and journalism in the strategies of media marketing, relation between advertising and news content in Lithuanian media system, problems of links between political advertising and presentation of politicians in the news .