The Mission of customer loyalty programmes and peculiarities of their development

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Bagdonienė, Liudmila ; Jakštaitė, Rasa (2006)
  • Journal: Vadyba [Vilniaus universitetas], volume 2,006, issue 1(10), pages 6-15 (issn: 1822-3133)
  • Subject: Lithuania ; mission of customer loyalty programme ; goals and tasks of loyalyty programs ; creation
    acm: InformationSystems_MODELSANDPRINCIPLES | InformationSystems_INFORMATIONSYSTEMSAPPLICATIONS | ComputingMilieux_COMPUTERSANDSOCIETY | ComputingMilieux_PERSONALCOMPUTING | ComputingMilieux_MANAGEMENTOFCOMPUTINGANDINFORMATIONSYSTEMS

Loyalty is a characteristic of a person showing any relation with an object – goods, service or enterprise. Nowadays it is important to earn loyalty of investors, employees and customers. The article deals with essence of customer loyalty, dimensions of customer loyalty... View more
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