publication . Other literature type . Article . 2020

The Impact of Brand Image and Perceived Price on Imported Halal Skincare Purchase Decision: Study on Safi's Consumers in Central Java, Indonesia

Kusuma Wardani; Susanto, Annie;
Open Access
  • Published: 30 Sep 2020
  • Publisher: Zenodo
Abstract
Halal as an Al-Qur’an term applies to legal products that are permitted to use or consume according to Islamic thought. As non-food, halal product, skincare is categorized as a cosmetic product. Indonesia has the largest Muslim population of 207.2 million people, it makes Muslim consumers in Indonesia are interested in not only consuming local halal skincare but also imported halal skincare. Not only focus on the Muslim consumers only, but how the image of Safi’s brand and perceived price in the consumers mind can affect the purchase decisions considering that Safi is an imported skincare product. The aim of this research is to determine the influence of brand i...
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Zenodo
Other literature type . 2020
Provider: Datacite
ZENODO
Article . 2020
Provider: ZENODO
Zenodo
Other literature type . 2020
Provider: Datacite
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