Theoretical Aspects of Enterprise Business Strategy Formation
- Publisher: VGTU Press Technika
Business: Theory and Practice
(issn: 1648-0627, eissn: 1822-4202)
planning | valuation | investment strategy | formation process | enterprise | business strategy | competition
The paper presents interpretations of business strategy concept and analyses strategy planning and formation, models. The concept of business strategy is revised and formulated considering various authors approaches. Analysis of business strategy formation process – steps of development and management, selection of strategy type – is based on presented strategy planning models. The aspects of enterprise business and investment strategy formation, coordination and valuation are analysed. The steps of the corporation and its business units strategy planning cycle, as well as strategy application in practice are presented.