publication . Article . Other literature type . 2014

The World of Great Wines: The Douro Valley Experience

Name: The World of Great Wines: The Douro Valley Experience
Keywords: Wine tourism, Douro region, survey, wineries, experience.

A. Oliveira-Brochado; R. Silva; C. Paulino;

Open Access English

Published: 17 Apr 2014

Summary

Abstract

The aim of this paper is to use an experiential view of wine tourism to develop a battery of items that can potentially capture the overall Douro Valley experience from the tourist's perspective. The Douro Valley, a UNESCO World Heritage region located in Portugal, was the target of this study. The research took a mixed approach using both qualitative and quantitative designs. Firstly, we combine the literature review on service quality scales with a content analysis of five in-depth interviews with winery managers and a focus group with wine tourists to identify the main dimensions of the overall tourism experience and to develop a battery of items for each dim...