publication . Article . Other literature type . 2014

The World of Great Wines: The Douro Valley Experience

A. Oliveira-Brochado; R. Silva; C. Paulino;
Open Access English
  • Published: 17 Apr 2014
Abstract
The aim of this paper is to use an experiential view of wine tourism to develop a battery of items that can potentially capture the overall Douro Valley experience from the tourist's perspective. The Douro Valley, a UNESCO World Heritage region located in Portugal, was the target of this study. The research took a mixed approach using both qualitative and quantitative designs. Firstly, we combine the literature review on service quality scales with a content analysis of five in-depth interviews with winery managers and a focus group with wine tourists to identify the main dimensions of the overall tourism experience and to develop a battery of items for each dim...
Subjects
free text keywords: Wine tourism, Douro region, survey, wineries, experience.
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ZENODO
Article . 2014
Provider: ZENODO
Zenodo
Other literature type . 2014
Provider: Datacite
ZENODO
Article . 2014
Provider: ZENODO
Zenodo
Other literature type . 2014
Provider: Datacite
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