INTERNET ADVERTISING: A PRIMER

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Matthew N. O. Sadiku*, Shumon Alam, Sarhan M. Musa;
(2017)

Internet advertising (IA) is using the Internet to market products and services to a large audience. In the current era of Internet commerce, companies have chosen to use Internet advertising and the trend is irreversible. The goal of Internet advertising is to drive cu... View more
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