INTERNET ADVERTISING: A PRIMER

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Matthew N. O. Sadiku*, Shumon Alam, Sarhan M. Musa (2017)

Internet advertising (IA) is using the Internet to market products and services to a large audience. In the current era of Internet commerce, companies have chosen to use Internet advertising and the trend is irreversible. The goal of Internet advertising is to drive customers to your website. Understanding some key concepts of Internet advertising is crucial to creating a strategy that will suit one’s business. This paper provides a brief introduction to Internet or online advertising.
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