publication . Other literature type . Article . 2017

Internet Advertising: A Primer

Matthew N. O. Sadiku*, Shumon Alam;
Open Access
  • Published: 25 Nov 2017
  • Publisher: Zenodo
Abstract
Internet advertising (IA) is using the Internet to market products and services to a large audience. In the current era of Internet commerce, companies have chosen to use Internet advertising and the trend is irreversible. The goal of Internet advertising is to drive customers to your website. Understanding some key concepts of Internet advertising is crucial to creating a strategy that will suit one’s business. This paper provides a brief introduction to Internet or online advertising.
Subjects
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUS
free text keywords: Internet advertising, online advertising, digital advertising, electronic advertising, web advertising, online marketing.
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Zenodo
Other literature type . 2017
Provider: Datacite
ZENODO
Article . 2017
Provider: ZENODO
Zenodo
Other literature type . 2017
Provider: Datacite
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publication . Other literature type . Article . 2017

Internet Advertising: A Primer

Matthew N. O. Sadiku*, Shumon Alam;