publication . Article . Other literature type . 2014

Theme Park Investments: How to Beat the Average: A Case Study from the Netherlands

Name: Theme Park Investments: How to Beat the Average: A Case Study from the Netherlands
Creator: Pieter C. M. Cornelis
Keywords: Entertainment industry, innovation, investments, theme parks.

Pieter C. M. Cornelis;

Open Access English

Published: 29 May 2014

Summary

Abstract

(European) theme parks invest approximately 10 percent of their yearly turnover into new rides and park improvements. Without these investments these parks assume not to be a very competitive and appealing daytrip for their target audiences. However, the impact of investments in attracting new visitors is not well-known and seems to differ dramatically between parks. This paper presents a case study from the Netherlands in which a small amusement park applied a suggested, not yet proven, investment method. The results of the investment are discussed in (a) the form of return on investment and (b) the success of the predictions with regard to this investment. Sug...