publication . Report . Other literature type . 2019

"Trees in the field" as a selling argument HD

Godard, Léo;
Open Access French
  • Published: 24 Jun 2019
Abstract
Agroforestry, being still a marginal form of farming nowadays in France, is not yet well-known by the consumers. However, we now know that this way of producing food, combined with a global agroecological approach, leads to more sustainable systems. Agroforestry goes beyond simple food production, providing ecological and social services. Various studies also suggest that those changes in practices tend to lead to higher quality products (taste and nutrition), improving the health and pleasure of the consumers. Taking into account these characteristics, agroforestry products can be marketed as such, so as to provide added value for the farmers and, probably as i...
Subjects
free text keywords: Marketing; commercialization; story-telling; products; advertising; AFINET; factsheet
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ZENODO
Report . 2019
Provider: ZENODO
Zenodo
Other literature type . 2019
Provider: Datacite
Zenodo
Other literature type . 2019
Provider: Datacite
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