publication . Other literature type . Article . 2014

Marketing Management and Cultural Learning Center: The Case Study of Arts and Cultural Office, Suansunandha Rajabhat University

Pirada Techaratpong;
Open Access English
  • Published: 01 May 2014
  • Publisher: Zenodo
Abstract
This qualitative research has 2 objectives: to study<br> marketing management of the cultural learning center in<br> Suansunandha Rajabhat University and to suggest guidelines to<br> improve its marketing management. This research is based on a case<br> study of the Arts and Culture Office in Suansunandha Rajabhat<br> University, Bangkok.<br> This research found the Art and Culture Office has no formal<br> marketing management. However, the marketing management is<br> partly covered in the overall business plan, strategic plan, and action<br> plan. The process can be divided into 5 stages. The marketing<br> concept has long been introduced to its policy but not ...
Subjects
free text keywords: Marketing, management, museum, cultural learning center.
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Zenodo
Other literature type . 2014
Provider: Datacite
Zenodo
Other literature type . 2014
Provider: Datacite
ZENODO
Article . 2014
Provider: ZENODO
Zenodo
Other literature type . 2014
Provider: Datacite
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publication . Other literature type . Article . 2014

Marketing Management and Cultural Learning Center: The Case Study of Arts and Cultural Office, Suansunandha Rajabhat University

Pirada Techaratpong;