Targeting and Persuasive Advertising

Research, Other literature type OPEN
Egli, Alain (Autor/in);
(2015)
  • Publisher: Zenodo
  • Identifiers: doi: 10.5281/zenodo.61091
  • Subject: prisoner's dilemma | Targeted advertising | persuasive advertising

Firms face a prisoner's dilemma when advertising in a competitive environment. In a Hotelling framework with persuasive advertisingfirms counteract this prisoner's dilemma with targeting. The firms even solve the prisoner's problem if targeted advertising is effective e... View more
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