publication . Article . Other literature type . 2017

MARKETING OF INSURANCE PRODUCTS BY THE NATIONAL INSURANCE COMPANY LIMITED, RAJAPALAYAM

Dr. H. Christy Cynthia; Dr. T. Jebasheela; V. Maheswari;
Open Access
  • Published: 11 Feb 2017
Abstract
Insurance is a way of reducing uncertainty of occurrence of an event. Insurance is an investment. Its basic purpose is to derive plans to counteract the financial consequences of unfavorable events. Insurance is a social device for eliminating or reducing the cost to society to certain types of risks. Insurance is essentially a co-operative endeavor. It is the function of the insurance to protect the few against the heavy financial impact of anticipated misfortunes by spreading losses among many who are exposed to risks of similar misfortune. In general, insurance can be broadly classified as Life Insurance and Non-Life Insurance. The term “Insurance Marketing” ...
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Article . 2017
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Other literature type . 2017
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publication . Article . Other literature type . 2017

MARKETING OF INSURANCE PRODUCTS BY THE NATIONAL INSURANCE COMPANY LIMITED, RAJAPALAYAM

Dr. H. Christy Cynthia; Dr. T. Jebasheela; V. Maheswari;