publication . Other literature type . Book . 2018

National Brand of Ukraine

Anatolii Mazaraki; Svitlana Melnychenko; Tetiana Melnyk; Tetiana Tkachenko; Alexander Hladkyi; Serhii Bai; Galyna Piatnytska; Oksana Avdan; Oleh Hryhorenko; Tetiana Dupliak; ...
Open Access English
  • Published: 31 Dec 2018
  • Publisher: Zenodo
The monograph is devoted to theoretical, methodological and practical issues of Ukraine’s nation brand formation in the context of global competition. The public administration mechanisms in building the relations of the authorities with the public are considered as one of the components of the process of a nation brand formation.<br> The methodical approaches to nation brands evaluation are determined. An estimation of Ukraine’s nation brand is made. The results of the analysis of Ukrainian exports dynamics are presented. The national goods export prospects are determined. The preconditions and purpose of Ukraine’s export brand development are defined. The anal...
free text keywords: Nation brand, nation branding, export brand, country brand, country branding, place brand, place branding, state brand, state branding, innovation activity, international ranking, 150399 Business and Management not elsewhere classified, FOS: Economics and business, Ukrainian, language.human_language, language, Social responsibility, Entrepreneurship, Marketing, Business, Higher education, business.industry, National brand
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Other literature type . 2018
Provider: Datacite
Book . 2018
Provider: ZENODO
Other literature type . 2018
Provider: Datacite
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