The Competitive pricing in marina business: Exploring relative price position and price fluctuation

Article English OPEN
Dubravka Vlasic; Katarina Poldrugovac; Sandra Jankovic;
  • Publisher: Alexander Technological Institute of Thessaloniki
  • Journal: Journal of Tourism, Heritage & Services Marketing (issn: 2529-1947)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.5281/zenodo.2640934, doi: 10.5281/zenodo.2640935
  • Subject: HD28-70 | berth occupancy | HF5410-5417.5 | price fluctuation of berth | competitive pricing | Management. Industrial management | Marketing. Distribution of products | price position of berth | marina performance | marina performance, revenue management, revenue per available berth (RevPAB), competitive pricing, price position of berth, price fluctuation of berth, berth occupancy | revenue management | revenue per available berth (RevPAB)
    acm: TheoryofComputation_MISCELLANEOUS

Competitive pricing is considered to be a very important part of revenue management, a management instrument that enables selling right products and services to the customers at the prices that will produce highest revenues. Marina business is supposed to be a business ... View more
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