publication . Article . Other literature type . 2019

The competitive pricing in marina business: Exploring relative price position and price fluctuation

Dubravka Vlasic;
  • Published: 15 Apr 2019
  • Country: France
Abstract
Competitive pricing is considered to be a very important part of revenue management, a management instrument that enables selling right products and services to the customers at the prices that will produce highest revenues. Marina business is supposed to be a business whose products or services are perishable (similar to hotels, airlines, campsites, hostels etc.) and tracking prices of competitors is very important part of managing its business. The purpose of this paper is to address the problem of relative price position and relative price fluctuation performance in marina business and seeks to complement existing research in the domain of strategic price pos...
Subjects
ACM Computing Classification System: TheoryofComputation_MISCELLANEOUS
free text keywords: Wirtschaft, Economics, marina performance; revenue management; revenue per available berth (RevPAB); competitive pricing; price fluctuation; berth occupancy, Wirtschaftssektoren, Economic Sectors, 20400, 40200, 10900, marina performance, revenue management, revenue per available berth (RevPAB), competitive pricing, price position of berth, price fluctuation of berth, berth occupancy, Management. Industrial management, HD28-70, Marketing. Distribution of products, HF5410-5417.5, RevPAB, tourism, JEL: D - Microeconomics/D.D4 - Market Structure, Pricing, and Design, JEL: G - Financial Economics/G.G1 - General Financial Markets, JEL: L - Industrial Organization/L.L8 - Industry Studies: Services/L.L8.L83 - Sports • Gambling • Restaurants • Recreation • Tourism, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, [SHS.GESTION]Humanities and Social Sciences/Business administration, marina performance, revenue management, revenue per available berth (RevPAB), competitive pricing, price position of berth, price fluctuation of berth, berth occupancy, ddc:330
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publication . Article . Other literature type . 2019

The competitive pricing in marina business: Exploring relative price position and price fluctuation

Dubravka Vlasic;