publication . Part of book or chapter of book . Conference object . 2019

Current State of Mixed Reality Technology for Digital Retail: A Literature Review

Shubham Jain; Dirk Werth;
Open Access English
  • Published: 14 Jun 2019
  • Publisher: Springer International Publishing
Abstract
Immersive 3D environments have been a major research area in different scientific domains such as Human-Computer Interaction, display devices, etc. Mixed Reality (MR) technologies are one of the most interesting section of immersive environments that has a huge potential of deployment in a diverse range of industries, Retail being one of them. Retail started from traditional physical in-store setups and has been evolving ever since. Integration of technologies gave birth to Digital and Omnichannel Retail and for efficient development and deployment of MR in Omnichannel Retail, appropriate research must be made to provide proper frameworks and guidelines to devel...
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Subjects
free text keywords: Mixed Reality, Digital Retail, User Experience, Software deployment, Retail sector, User experience design, business.industry, business, Omnichannel, Data science, Important research, Computer science
Funded by
EC| PERFORM
Project
PERFORM
Pioneering the Digital Future for Omnichannel Retail Managers
  • Funder: European Commission (EC)
  • Project Code: 765395
  • Funding stream: H2020 | MSCA-ITN-ETN
Validated by funder
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