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Call for Papers: Marketing and Consumer Behavior in the Digital Environment

Vieira, Valter Afonso; Zanette, Maria Carolina; Almeida, Marcos Inácio Severo de;
Open Access English
  • Publisher: Zenodo
<p>IMPORTANT DEADLINES<br> Submission of Full Paper: until November 30th, 2022.<br> Review Process Ends: until April 30th, 2023.<br> Special Issue publication (expected): until July/August, 2023.&nbsp;</p> <p>SPECIAL ISSUE THEME<br> This call for papers focuses on Marketing and consumer behavior in the digital Environment. Marketing knowledge has been moving from traditional off-line to digital on-line environments (Appel, Grewal, Hadi, &amp; Stephen, 2020). In this new landscape, marketers as well as consumers deal with mobile platforms (Lamberton &amp; Stephen, 2016), online review (Chintagunta, Gopinath, &amp; Venkataraman, 2020), fan in social media (De Vri...
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Provider: ZENODO
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