Submission of Full Paper: until November 30th, 2022.<br>
Review Process Ends: until April 30th, 2023.<br>
Special Issue publication (expected): until July/August, 2023. </p>
<p>SPECIAL ISSUE THEME<br>
This call for papers focuses on Marketing and consumer behavior in the digital Environment. Marketing knowledge has been moving from traditional off-line to digital on-line environments (Appel, Grewal, Hadi, & Stephen, 2020). In this new landscape, marketers as well as consumers deal with mobile platforms (Lamberton & Stephen, 2016), online review (Chintagunta, Gopinath, & Venkataraman, 2020), fan in social media (De Vri...