publication . Article . Other literature type . 2016

Personal Factors and Fast Food Consumption

Saraniya Devendra;
Open Access
  • Published: 02 Jun 2016
Abstract
Asian peoples including Sri Lankans are generally fond of cooking food items in their homes. It is understandable that on the other hand, growing knowledge and adoption of western culture bring a modification in food consumption pattern among Sri Lankan families who lives in a particular city area. As such, it is useful to identify the Personal Factors (PF) that influence on Fast Food Consumption (FFC), since the Sri Lankans change their behavior to have fast foods of developed countries from traditional Sri Lankan foods. The aim of this study is to assess the association between PF and FFC in relation to Burger King, KFC, McDonald’s, and Pizza Hut. To achieve t...
Subjects
free text keywords: 150503 Marketing Management (incl. Strategy and Customer Relations)
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Article . 2016
Provider: ZENODO
Zenodo
Other literature type . 2016
Provider: Datacite
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Other literature type . 2016
Provider: Datacite
figshare
Other literature type . 2016
Provider: Datacite
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publication . Article . Other literature type . 2016

Personal Factors and Fast Food Consumption

Saraniya Devendra;