publication . Other literature type . Article . 2016

Consumer Buying Behavior Towards Online Shopping

Lakshmi. S;
Open Access
  • Published: 22 Aug 2016
  • Publisher: Zenodo
Abstract
<strong><em>With the increasing internet literacy, the prospect of online marketing is increasing. There are millions of people online any time and they all are a potential consumer in the online market. Since there are so many providers, the most important thing for organizations is to understand what are consumer wants and needs in this competitive business environment. Customer buying behaviors are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviors. These studies explain online shopping important and consumer buyi...
Subjects
free text keywords: Online shopping, Consumer Buying Behavior Influences of Online Shopping Decision.
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Zenodo
Other literature type . 2016
Provider: Datacite
ZENODO
Article . 2016
Provider: ZENODO
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