publication . Other literature type . Article . 2018

Marketing in the Hellenic private secondary education during the recession

Georgios Apostolou; Achilleas Papatsimpas; Athanasios S. Gounas;
Open Access
  • Published: 19 Oct 2018
  • Publisher: Zenodo
The purpose of this research, is to investigate whether, during the economic crisis, various private secondary-education organizations in Greece including secondary tutorial schools, private schools, foreign language centers, special course delivery services (private tutorial schools) and study centers, develop and pursue a marketing strategy. Other points covered include demographics, characteristics of organisations, specific strategy focus, amount spent on such strategy and possible changes on both academic and financial level. Possible correlations between specific marketing actions and results were calculated. The statistical analysis of the data, showed th...
free text keywords: Marketing mix, Educational Organizations, Greek secondary private education, Correlational analysis, Academic performance, Scientific staff, Bildung und Erziehung, Education, educational organizations; academic performance, Bildungswesen besonderer Schulformen, Special Types of Education/Schools, Sekundarbereich, Privatschule, Griechenland, Bildungswesen, Marketing, secondary education, private school, Greece, education system, 10600, 40200, Private Grundschule, Private Bildungseinrichtung, Rezession, Bildungsorganisation, Korrelation, Wissenschaftliches Personal, Wirtschaftskrise, Fragebogenerhebung, Organization of education, Correlation, Scientific personnel, Economic crisis, Economic recession, Questionnaire survey, Erziehung, Schul- und Bildungswesen, Sonstige, Bildungsorganisation, Bildungsplanung und Bildungsrecht, ddc:370, lcsh:Theory and practice of education, lcsh:LB5-3640
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Other literature type . 2018
Provider: Datacite
Other literature type . 2018
Provider: Datacite
Article . 2018
Provider: ZENODO
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