publication . Article . Other literature type . 2013

Marketing Strategy Analysis of Thai Asia Pacific Brewery Company

Sinee Sankrusme;
Open Access English
  • Published: 20 Jul 2013
The study was a case study analysis about Thai Asia<br> Pacific Brewery Company. The purpose was to analyze the<br> company’s marketing objective, marketing strategy at company level,<br> and marketing mix before liquor liberalization in 2000. Methods used<br> in this study were qualitative and descriptive research approach<br> which demonstrated the following results of the study demonstrated<br> as follows: (1) Marketing objective was to increase market share of<br> Heineken and Amtel, (2) the company’s marketing strategies were<br> brand building strategy and distribution strategy. Additionally, the<br> company also conducted marketing mix strategy as follows...
free text keywords: Marketing Strategy, Beer, Thai Asia Pacific Brewery Company.
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Article . 2013
Provider: ZENODO
Other literature type . 2013
Provider: Datacite
Other literature type . 2013
Provider: Datacite
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