publication . Article . Other literature type . 2019

Festivals and destination marketing: an application from Izmir City

Ige Pirnar; Sinem Kurtural; Melih Tutuncuoglu;
Open Access
  • Published: 15 Apr 2019
  • Publisher: MISC
Abstract
Festivals are among the growing global city and destination attraction factors and they are very trendy. Studies indicate that there is a direct relationship between the successful organizations of festivals and the number of visitors and tourism income of a city destination. Thus, festival marketing efforts usually have a direct impact on city marketing efforts. Due to this fact, the study tries to figure out the festival marketing potential of Izmir city that seems to lag behind the general tourism development pattern of Turkey contrary to the great potential it has. The study comprises of two main sections, first one being a literature review on festival mark...
Subjects
free text keywords: Wirtschaft, Sozialwissenschaften, Soziologie, Economics, Social sciences, sociology, anthropology, destination marketing, Marketing, Freizeitforschung, Freizeitsoziologie, Leisure Research, Tourismus, Festival, Stadt, Türkei, tourism, town, Turkey, 20400, 40200, 10900, ddc:330, ddc:300, Festival marketing, Destination marketing, Izmir, Festivals, City marketing, Festival marketing, Izmir, Festivals, City marketing, JEL: G - Financial Economics/G.G1 - General Financial Markets/G.G1.G14 - Information and Market Efficiency • Event Studies • Insider Trading, JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M31 - Marketing, JEL: Z - Other Special Topics/Z.Z3 - Tourism Economics/Z.Z3.Z33 - Marketing and Finance, [SHS.GESTION]Humanities and Social Sciences/Business administration, [SHS.MUSEO]Humanities and Social Sciences/Cultural heritage and museology
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publication . Article . Other literature type . 2019

Festivals and destination marketing: an application from Izmir City

Ige Pirnar; Sinem Kurtural; Melih Tutuncuoglu;