Festivals and destination marketing: An application from Izmir City

Article English OPEN
Ige Pirnar; Sinem Kurtural; Melih Tutuncuoglu;
(2019)

Festivals are among the growing global city and destination attraction factors and they are very trendy. Studies indicate that there is a direct relationship between the successful organizations of festivals and the number of visitors and tourism income of a city destin... View more
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