Festivals and destination marketing: An application from Izmir City

Article English OPEN
Ige Pirnar; Sinem Kurtural; Melih Tutuncuoglu; (2019)
  • Publisher: Alexander Technological Institute of Thessaloniki
  • Journal: Journal of Tourism, Heritage & Services Marketing (issn: 2529-1947)
  • Related identifiers: doi: 10.5281/zenodo.2640987, doi: 10.5281/zenodo.2640986
  • Subject: Management. Industrial management | Marketing. Distribution of products | Festivals | HD28-70 | Izmir | Festival marketing, Destination marketing, Izmir, Festivals, City marketing | HF5410-5417.5 | Festival marketing | Destination marketing | City marketing

Festivals are among the growing global city and destination attraction factors and they are very trendy. Studies indicate that there is a direct relationship between the successful organizations of festivals and the number of visitors and tourism income of a city destin... View more
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