publication . Article . 2010

Franchise Business Model: Theoretical Insights

Levickaitė, Rasa; Reimeris, Ramojus;
Open Access
  • Published: 10 Jun 2010 Journal: Verslas: teorija ir praktika, volume 11, pages 134-142 (issn: 1648-0627, eissn: 1822-4202, Copyright policy)
  • Publisher: Vilnius Gediminas Technical University
Abstract
The article is based on literature review, theoretical insights, and deals with the topic of franchise business model. The objective of the paper is to analyse peculiarities of franchise business model and its developing conditions in Lithuania. The aim of the paper is to make an overview on franchise business model and its environment in Lithuanian business context. The overview is based on international and local theoretical insights. In terms of practical meaning, this article should be relevant to entrepreneurs, company owners, and future entrepreneurs planning to set up their own business but lacking the managerial experience, and those who are seeking for ...
Subjects
free text keywords: franchise business model, franchisor, franchisee, franchise in service business, Strategy and Management, Civil and Structural Engineering, Recession, media_common.quotation_subject, media_common, Global environmental analysis, Competitive advantage, Empirical research, Lithuanian, language.human_language, language, Economics, Business model, Franchise, New business development, Marketing
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publication . Article . 2010

Franchise Business Model: Theoretical Insights

Levickaitė, Rasa; Reimeris, Ramojus;