publication . Article . Other literature type . 2016

Networking and cooperation practices in the Italian tourism business

Valeri, Marco;
Open Access English
  • Published: 10 Jun 2016 Journal: Journal of Tourism, Heritage & Services Marketing, volume 2, issue 1, pages 30-35 (issn: 2529-1947, Copyright policy)
  • Publisher: International Hellenic University
Abstract
The aim of the paper is to study the factors influencing the development of networked collaboration between small and medium-sized businesses in the Italian tourist industry. These businesses are obliged to choose networking when faced with difficulties of growth and the need to improve their offer for increasingly discerning customers. The paper aims to add to the recent studies on the management and governance of small and medium-sized tourism businesses, and to pinpoint new development processes to deal with the notable difficulties that the sector is subjected to. A survey was carried out by administering a questionnaire to a sample of Italian travel agencie...
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Subjects
free text keywords: Small and medium-sized enterprises, innovation, competitive advantage, tourism, Wirtschaft, Economics, Wirtschaftssektoren, Management, Economic Sectors, Management Science, Italien, Tourismus, Kleinbetrieb, Mittelbetrieb, Vernetzung, Wettbewerbsfähigkeit, Kundenbindung, Italy, small business, medium-sized firm, networking, competitiveness, customer ties, 40200, 10900, lcsh:Management. Industrial management, lcsh:HD28-70, lcsh:Marketing. Distribution of products, lcsh:HF5410-5417.5, ddc:330
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