publication . Conference object . Other literature type . 2019

The Effect of Color Design on Fragrance Association

Kim, Yu-Jin;
Open Access
  • Published: 16 Mar 2019
In order to effectively communicate the fragrances of commercial perfumes to consumers, it is important to apply congruent colors to their bottles and packaging. This research investigated the cross-modal associations between colors and fragrances. Through analyzing bottle colors of more than 200 popular perfumes in the market, distinguishable color design patterns were revealed in accordance with their fragrance types. In the color-fragrance matching experiment conducted in a blind setting, three test perfumes had characteristic hues. Their associated hues were similar with the real colors of the perfumes. There were significant variations in tone across fragra...
free text keywords: Color, Fragrance, Commercial Perfume, Cross-modal Association
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Conference object . 2019
Provider: ZENODO
Other literature type . 2019
Provider: Datacite
Other literature type . 2019
Provider: Datacite
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