AN INTENSIVE MODEL FOR ONLINE ADVERTISING WITH MULTI USER BEHAVIORAL CONTEXT

Article OPEN
Praveen Kumar.P*1,N.Venkatesh 2,Adilalkshmi Siripireddy 3;
(2018)

Adsense and Facebook) implement Behavioral Targeting (BT) as their online advertisement strategy. One of the major drawbacks of BT is that the advertisement delivery considers only the history of a user’s browsing behavior; the relevance of the advertisement to the web ... View more
Share - Bookmark

  • Download from
    ZENODO via ZENODO (Article, 2018)
  • Cite this publication