publication . Article . 2010

Creative Proactive-Concluding Theory of Motivating

Blašková, Martina;
Open Access English
  • Published: 15 Mar 2010 Journal: Business: Theory and Practice (issn: 1648-0627, eissn: 1822-4202, Copyright policy)
  • Publisher: Vilnius Gediminas Technical University
The article deals with necessity to change the understanding of human resource philosophy to the new philosophy: philosophy of human potential. In these intentions, it is very important to motivate human potential in the organisations. But, in the area of motivating, situation within the organisations isn't sufficient. Thereto the article gives an introductive presentation of a new theory of motivating: creative proactive-concluding theory of motivating. The theory leads the managers to utilize an individual approach to their employees and use perceptiveness to the needs and expectations of the employees and organisational environment. The model of theory contai...
free text keywords: managers, human resource, human potential, motivation, motivating, theory of motivation, research, Business, HF5001-6182, Strategy and Management, Civil and Structural Engineering, Economics, Public relations, business.industry, Human resources, Marketing
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