Increasing clicks through advanced targeting: Applying the third-party seal model to airline advertising

Article English OPEN
Daniel Murphy;
(2019)
  • Journal: Journal of Tourism, Heritage & Services Marketing (issn: 2529-1947)
  • Related identifiers: doi: 10.5281/zenodo.2641243, doi: 10.5281/zenodo.2641244
  • Subject: social media advertising | third-party seals | airline marketing | online advertising | Third-Party Seal Model

From five-star hotels and Michelin Star restaurants, few industries signal their quality and unique selling points through the use of third-party seals like tourism. However, despite using seals and certifications in advertising being widespread, little academic researc... View more
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