The image of the airport through mobile applications

Article OPEN
Lázaro Florido-Benítez (2016)
  • Related identifiers: doi: 10.5281/zenodo.59528
  • Subject: Image-perception, app, information, satisfaction.
    acm: ComputerApplications_MISCELLANEOUS | ComputerApplications_COMPUTERSINOTHERSYSTEMS

The image airports project via their applications (apps) affects -- directly or indirectly-- passengers’ satisfaction. Today, airports are competing to attract more airlines and passengers to improve commercial revenues. Airport apps (as mobile marketing tools) are offe... View more
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