Latent semantic indexing (LSI) and its impact on copywriting 4-12 N. Blynova DOI https://doi.org/10.15421/291901 Journalism as a synergistic object 13-18 M. Butyrina DOI https://doi.org/10.15421/29190 “Bukvar Yuzhnorusskіy, 1861” by Taras Shevchenko in the communicative space of Ukraine: the reality and prospects of presence 19-25 I. Bucharskaya DOI https://doi.org/10.15421/291903 Media reception of PR activities in the discourse of British and Ukrainian quality newspapers: comparative analysis 26-31 Y. Garkavenko DOI https://doi.org/10.15421/291904 Documentary comics in modern scientific discourse and Ukrainian comics space 32-40 O. Hudoshnyk DOI https://doi.org/10.15421/291905 Quantitative methods of studying the consumer needs and behavior in the context of modern marketing communications 41-47 M. Demchenko DOI https://doi.org/10.15421/291906 Immersive journalism: the factors of effective functioning 48-55 O. Kyrylova DOI https://doi.org/10.15421/291907 «The New York Times»: the experience of editorship formula formation in the ХІХ-th с. 56-61 V. Pavlenko, O. Nazarenko DOI https://doi.org/10.15421/291908 Ukrainian military press: correspondence to lifetime 62-69 N. Pidmohylna, A. Nauruzov DOI https://doi.org/10.15421/291909 Specificity of the coverage of European integration processes in Ukraine 70-75 I. Tarnavska DOI https://doi.org/10.15421/291910 Editor’s in traditional and online media 76-83 O. Terkhanova DOI https://doi.org/10.15421/291911 Literary reminiscences in the media texts as means of popularization reading 84-89 V. Khmil-Chupryna DOI https://doi.org/10.15421/291912