SAFETY AND SECURITY MEASURES ADOPTED BY THE HOTELS AND THEIR IMPACT ON CUSTOMER RELATIONSHIP MANAGEMENT

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Abhishek Chauhan; Ankit Shukla; Pradeep Negi;
(2018)
  • Related identifiers: doi: 10.5281/zenodo.1162713, doi: 10.5281/zenodo.1162714
  • Subject: Customer Relationship; Cognitive Dissonance; Variety Seeking Consumer Behavior; Rapport; Profit Maximization; Guest Satisfaction.
    acm: GeneralLiterature_INTRODUCTORYANDSURVEY | InformationSystems_GENERAL | GeneralLiterature_MISCELLANEOUS | ComputingMilieux_MISCELLANEOUS

Hotel can be defined as “Home away from home” for the guests who come to the hotel as they receive homely environment and services in the hotel. The guests who come to the hotels come with an understanding that they and their belongings would be safe and secured in the ... View more
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