Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki

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Eleni Mavragani; Paraskevi Nikolaidou; Efi Theodoraki;

This paper aims to present a methodology for the segmentation of travelers by studying social media profiles and extracting information on their preferences and demographic traits. Through the study of the sample’s social media profiles (Instagram, Facebook, and Twitter... View more
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