publication . Other literature type . Article . 2017

Customer Cost - Second Important Factor For Image Gap Analysis Of Life Insurance Services - Based On The Data Collection From Guwahati

Pankaj Bihani; Prof. Amalesh Bhowal;
Open Access
  • Published: 23 Aug 2017
  • Publisher: Zenodo
The concept of Customer Cost was developed by Lauterborn (1990) while developing the customer oriented Marketing Mix- the 4C concept. 4C model replaces the earlier 4Ps of Marketing Mix, here the focus is on customer and the current chapter is all about the second C of this model i.e. Customer Cost or Price in earlier 4P model. The Customer Cost concept is based on the fact that customers are more concerned with the total cost of acquiring a solution of their problem (Product or Service) rather than the price being charged for the Solution (Product or Service) offered by the Company (Moller, 2006), Customer Cost is a assumed to be a better approach as customers a...
free text keywords: Customer Cost, Customer Solution, Life Insurance Services, consumer markets.
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Other literature type . 2017
Provider: Datacite
Other literature type . 2017
Provider: Datacite
Article . 2017
Provider: ZENODO
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