publication . Article . Other literature type . 2016

CONSUMER BEHAVIOUR AND ATTITUDE TOWARDS ONLINE SHOPPING

S. Nethra; Dr. V. T. Dhanaraj;
Open Access
  • Published: 23 Nov 2016
Abstract
The popularity of online shopping has caught the attention of many peoples. Many studies have been done in developed nations to know about the attitude and behaviour of consumers towards online shopping. The research is focused on consumer behaviour and attitude towards online shopping in Coimbatore district. The study is based on primary data which has been collected by issuing questionnaire to 200 respondents residing in Coimbatore district by adopting convenient sampling method. The statistical tools like simple percentage analysis, chi-square test are applied to the analysis and interpreted the collected data. The findings help us to know about the online sh...
Subjects
free text keywords: Online Shopping, Consumer Behaviour & Attitude, Online Shopping, Consumer Behaviour & Attitude
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Article . 2016
Provider: ZENODO
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Other literature type . 2016
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publication . Article . Other literature type . 2016

CONSUMER BEHAVIOUR AND ATTITUDE TOWARDS ONLINE SHOPPING

S. Nethra; Dr. V. T. Dhanaraj;