publication . Other literature type . Article . 2016

The Effect Of Fast Food Globalisation On Students' Food Choice

Name: The Effect Of Fast Food Globalisation On Students' Food Choice
Creator: Ijeoma Chinyere Ukonu
Keywords: Fast food, food choice, globalisation, students.

Ijeoma Chinyere Ukonu;

Open Access English

Published: 15 Apr 2016

Publisher: Zenodo

Summary

Abstract

This research seeks to investigate how the globalisation of fast food has affected students' food choice. A mixed method approach was used in this research; basically involving quantitative and qualitative methods. The quantitative method uses a self-completion questionnaire to randomly sample one hundred and four students; while the qualitative method uses a semi structured interview technique to survey four students on their knowledge and choice to consume fast food. A cross tabulation of variables and the Kruskal Wallis nonparametric test were used to analyse the quantitative data; while the qualitative data was analysed through deduction of themes, and trend...