publication . Other literature type . Part of book or chapter of book . Article . Conference object . 2001

What's in an Image?

Camara, Gilberto; Egenhofer, Max; Fonseca, Fred; Monteiro, Miguel;
  • Published: 19 Sep 2001
  • Publisher: Emerald
Abstract
The concept of “image” can be applied to a political candidate, a product, a country. It describes not individual traits or qualities, but the total impression an entity makes on the minds of others. It is a most powerful influence in the way people perceive things, and should be a crucial concept in shaping our marketing, advertising, and communications efforts. Thus, more attention must be paid to the overall impression, the “melody,” of an advertising or marketing campaign, rather than to its specific claims. An image is not anchored in just objective data and details. It is the configuration of the whole field of the object, the advertising, and, most import...
Subjects
free text keywords: Ontology, Remote sensing, Domain Ontology, Geographic information systems, Remote Sensing Image Object Configuration Design, Computer science, Ontology, Image processing, Ontology (information science), Data mining, computer.software_genre, computer, Level measurement, Image sensor, Geographic information system, business.industry, business, Marketing, Business and International Management, Politics, Repackaging, Advertising, Native advertising, Impression, Marketing campaign, Security token, Brand image
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