Potentials and Influencing Factors of Dynamic Pricing in Business: Empirical Insights of European Experts

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Christopher Reichstein; Ralf-Christian Härting; Martina Häußler;
(2017)

With a continuously increasing speed of information exchange on the World Wide Web, retailers in the E-Commerce sector are faced with immense possibilities regarding different online purchase processes like dynamic price settings. By use of Dynamic Pricing, retailers ar... View more
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