publication . Other literature type . Article . 2013

Exploring The Destination Image Of Mainland China Tourists To Taiwan By Word-Of-Mouth On Web

Y. R. Li; Y. Y. Wang;
Open Access English
  • Published: 28 Jul 2013
  • Publisher: Zenodo
Abstract
After allowing direct flights from Mainland China to<br> Taiwan, Chinese tourists increased according to Tourism<br> Bureaustatistics. There are from 0.19 to 2 million tourists from 2008 to<br> 2011. Mainland China has become the main source of Taiwan<br> developing tourism industry. Taiwanese government should know<br> more about comments from Chinese tourists to Taiwan in order<br> toproperly market Taiwan tourism and enhance the overall quality of<br> tourism. In order to understand Chinese visitors’ comments, this study<br> adopts content analysis to analyze electronic word-of-mouth on Web.<br> This study collects 375 blog articles of Chinese tourists from<b...
Subjects
free text keywords: Electronic Word-of-Mouth., Destination Image, Content Analysis, Electronic Word-of-Mouth.
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Other literature type . 2013
Provider: Datacite
Zenodo
Other literature type . 2013
Provider: Datacite
ZENODO
Article . 2013
Provider: ZENODO
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publication . Other literature type . Article . 2013

Exploring The Destination Image Of Mainland China Tourists To Taiwan By Word-Of-Mouth On Web

Y. R. Li; Y. Y. Wang;