publication . Other literature type . Article . 2013

Value Of Sharing: Viral Advertisement

Duygu Aydın; Aşina Gülerarslan; Süleyman Karaçor; Tarık Doğan;
Open Access English
  • Published: 22 May 2013
  • Publisher: Zenodo
Abstract
Sharing motivations of viral advertisements by consumers and the impacts of these advertisements on the perceptions for brand will be questioned in this study. Three fundamental questions are answered in the study. These are advertisement watching and sharing motivations of individuals, criteria of liking viral advertisement and the impact of individual attitudes for viral advertisement on brand perception respectively. This study will be carried out via a viral advertisement which was practiced in Turkey. The data will be collected by survey method and the sample of the study consists of individuals who experienced the practice of sample advertisement. Data wil...
Subjects
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUS
free text keywords: Viral advertising, marketing, consumers, brands.
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Zenodo
Other literature type . 2013
Provider: Datacite
Zenodo
Other literature type . 2013
Provider: Datacite
ZENODO
Article . 2013
Provider: ZENODO
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