Value of Sharing: Viral Advertisement
Duygu Aydın; Aşina Gülerarslan; Süleyman Karaçor; Tarık Doğan;
Related identifiers: , - Subject: marketing | Viral advertising | brands. | consumersacm: ComputingMilieux_MISCELLANEOUS
Sharing motivations of viral advertisements by
consumers and the impacts of these advertisements on the
perceptions for brand will be questioned in this study. Three
fundamental questions are answered in the study. These are
advertisement watching and sharin... View more