Value of Sharing: Viral Advertisement

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Duygu Aydın; Aşina Gülerarslan; Süleyman Karaçor; Tarık Doğan;
(2013)

Sharing motivations of viral advertisements by consumers and the impacts of these advertisements on the perceptions for brand will be questioned in this study. Three fundamental questions are answered in the study. These are advertisement watching and sharin... View more
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