Market Segmentation And Conjoint Analysis For Apple Family Design

Article, Other literature type en OPEN
Al-Refaie, Abbas; Bata, Nour;
(2016)

A distributor of Apple products' experiences numerous difficulties in developing marketing strategies for new and existing mobile product entries that maximize customer satisfaction and the firm's profitability. This research, therefore, integrates market segmentation i... View more
Share - Bookmark

  • Download from
    ZENODO via ZENODO (Article, 2016)
  • Cite this publication